Personal Information Category | Examples of Information Category | Is Category Collected? | Business Purpose Disclosures | Category of Third-Party Recipients |
A: Identifiers. | A real name, alias, postal address, unique personal identifier, online identifier, IP address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers | Yes | Account processing; invoice and payment processing; product and services recommendations | Data Analytics Providers; advertising networks; Operating Systems & Platforms; Social Networks; Billing and Payment Processors |
B: California Customer Records personal information categories. | A name, signature, Social Security number, physical characteristics or description, address, telephone number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number. Some personal information included in this category may overlap with other categories | Yes | Account processing; invoice and payment processing; product and services recommendations | Data Analytics Providers; advertising networks; Operating Systems & Platforms; Social Networks; Billing and Payment Processors |
C: Protected Classification Characteristics Under California Law | Age, citizenship, marital status and mental ability | Yes | Account processing | Billing and Payment Processors |
D: Commercial information. | Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies | Yes | Product and services recommendations | Data Analytics Providers; advertising networks |
E: Biometric Information | Behavioral characteristics, including imagery of the face and voice recordings. | No | N/A | N/A |
F: Internet or other similar network activity. | Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement | Yes | Product and services recommendations | Advertising Networks; Data Analytics Providers; Operating Systems & Platforms |
G: Geolocation data. | IP address based location information and GPS data | Yes | Product and services recommendations | Service providers; advertising partners; analytics partners and other parties you may authorize |
H: Sensory Data | Audio, electronic, visual, thermal, olfactory or similar information | No | N/A | N/A |
I: Professional or employment-related information | Current or past job history or performance evaluations. | Yes | Job application processing and background checks | Service providers and job application processors |
J: Non-public education information | Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial Information, or student disciplinary records | Yes | Job application processing and background checks | Service providers and job application processors |
K: Inferences drawn from other personal information | Profiles reflecting on a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes | Yes | Product and services recommendations | Service providers and advertising networks |
L: Sensitive personal information | Information such as social security number, passport number, and precise geolocation data – specifically used for the purpose of inferring characteristics about a consumer | No | N/A | N/A |